WHY BAD THINGS HAPPEN TO GOOD BUSINESSES
You've seen it a thousand times. Maybe it's happened to you.
An excellent idea carried out by someone totally committed to the idea's success and yet they fail. Six months later somebody who could care less (but likes to make money) steps up and makes it work. Why? The age old question. Why do good ideas not automatically work?
Many people fail to realize that there are concepts that are UNIVERSAL to small business people in their quest for success.
Even Einstein wouldn't know.
No one person has all the answers when it comes to business success. In fact there are many ways to succeed but many MORE ways to fail. So the first thing you need, once you have your idea, is ACCESS to people who have been there.
People who will take time to answer your questions and help you along, without wanting 51% of your business!
The Golden Rule of Business --- Test, test and test again!
In the small business world millions and millions of dollars are lost every year (usually a few hundred dollars at a time) because the idea the person had wasn't tested. Even the best idea you have ever heard of needs some polish before it's presented to the world. But where do you go to test? You need a COMMUNITY of people who will test your idea and give honest feedback based on real world experience.
I would -- if I had the money.
Ever been to a bank with an idea for a small business? Thousand of business owners will tell you that most banks don't want you and don't need you. Venture capital is usually for the big boys so where do you go? You need a NETWORK of contacts who can help.
Just flip a coin..
Decision making is one of the hardest parts of being in business for yourself. How do I price this? Should I give a discount? If so, how much? It's all on your shoulders, all the time. Your family and friends are all going to say the same thing ... "Sounds great to me". After all, it's not their mortgage payment on the line. You need a POOL OF WISDOM to draw from.
Bookkeeping, taxes, paperwork ... Oh my!
That's right, your not in Kansas any more. To hire all the professionals you need would cost a fortune.. a fortune you don't have. What you need is a GROUP of experts to call on who won't drain you dry.
Here's the bottom line. People in business need a BRIDGE between where they are now and where they want to go. People need ACCESS to answers to their questions from people who are competent to answer. The ability to test new ideas without spending a fortune. And they need help with the details. We all have these needs but it's the few who will actually invest their time in building and developing such a resource. Without such a resource the road ahead could be slippery indeed.
About the author: Cathy Bass knows of which she speaks. She has found her resources and is making them available to you. Visit her website today at http://www.4smallbusiness.com and begin building your bridge to success.
